New Canaan photographer Re-brands her Business

New Canaan photographer Re-brands her Business With the advent of digital cameras, Photoshop, online websites that aid you design your own holiday photo cards, and laser printers that allow you to print your own pictures at home, professional portrait photographers have felt a bit of a pinch in their business in recent years. " "That shows the value system," she said. " "I have been building relationships with area families for 25 years, lifelong relationships, and we can now capture those memories in books," Morrow said. "It is my greatest joy to have children that I photographed grow up and continue their family's photographic heritage with me . "And now, we [Swickpix] can go beyond just photographing your family and providing professional prints that you frame or use for cards. " Morrow, whose studio is located at 111 Elm Street, above Rugby, was more or less a one-woman band for many years, until she brought on local resident and professional photographer Andrea Chalon in 2011 to share the load of the portrait photography. "I wanted the company to encompass much more than just me," Morrow said. "The purpose of was to create a community of photographers to capture family photo memories through the years. "There is still a need for a professional to capture those baby pictures, family portraits, weddings . Most people have hundreds and hundreds of photographs of family, trips, special occasions and the like, spread around the house in various forms — negatives, slides, prints, jpegs —in frames, photo albums, in boxes, drawers, on disks or on/in computers. A feature of Swickpix, according to Morrow, is that with the guide of their presentation software, they can organize all those photos — scanning, uploading, downloading, editing falling the favorites, and putting them into categories. The photography is the umbrella, but under that — as support — I recently brought on Melissa Thorkilsen [another New Canaan resident and amateur photographer] to help customers with their personal photo organizing, editing and book design. The second component is the creative treatment which can be given to those photos through the computer, and the third is the presentation, which is where the publishing facet comes in. The first is to capture the memory, through the photography. " Morrow said SwickPix, which "strives to provide an array of digital and traditional solutions for memory sharing," has three components. Her father, who will be 91 years old and has been the "keeper of all of the family photos," told her recently that all that matters to him now is "looking at the photographs of my life. According to local professional photographer Susan Morrow, "The technical revolution changed everything. " In June 2011, she saw an opportunity to re-brand her 25-year-old, New Canaan-based photography business — Susan Morrow Photography — as SwickPix, a full-service studio offering not only photography, but also photo organization and the publishing of favorite pictures into "high end" coffee table-type books. Morrow, a 1972 graduate of New Canaan High School, lent her maiden name — Swick — to the company's new moniker. And then, if the client desires, Swickpix can publish them into special photo books, with themes such as "My Life," "The Best of," or "Our Wedding. "It illustrates the power of a picture — of all photos — to tell a story. To have them all in one, organized place, so that you can revisit that story, that moment, each time you want, is special. New Canaan photographer Re-brands her Business Trade News selected by Local Linkup on 09/03/2012