Stevenson's TraQline: Consumers Still Want Printed Photos

Stevenson's TraQline: Consumers Still Want Printed Photos The Stevenson Company, a top provider of consumer data and market research, released the findings of its TraQline Photo Behavior report, a monthly survey of tens of thousands of consumers that measures their usage of photo products and services such as digital/film photography, printing, sharing and other behaviors. Online retailers like Shutterfly and Snapfish are the leaders in photos printed online and mailed home, with 32 percent and 30 percent share, respectively. Of the 26 percent of photos ordered online and picked up at a retail location, Walgreens emerged as the share leader in photo prints, with 46 percent. Convenient location is one of the top reasons consumers purchase photo products in stores. Promotional offers are the top reason consumers purchase online. "In spite of technological advances and options for viewing and sharing photos online, consumer demand for printed photos and merchandise remains significant," said Eric Voyer, VP of The Stevenson Company. Location. Location. Other TraQline Photo Behavior findings include: Size matters when it comes to photos - more than 84 percent of printed photos are 4 by 6 inches or smaller. Knowing what drives purchase decisions positions retailers for ongoing growth. Stevenson's TraQline: Consumers Still Want Printed Photos Trade News selected by Local Linkup on 08/05/2012